Quotes:

Conversation Agent: Why Start a Blog and 25 Tips to Make it Work

Blogs allow you to:

* provide topical and relevant information and resources regularly, become an appointment
* receive feedback from your readers and engage them in discussion that are relevant to them
* distribute your content more widely thanks to Google and the larger business community online

They allow your readers and customers to:

* receive regular updates from you when and if they want them
* share the resources and tips you provide with their network
* find you through search thanks to keywords and tags that describe their problem