Don't misread this to say that linking isn't important anymore, because this isn't what Louis is saying at all. His point is that back in the day one link from Scoble or similar was like getting a link from Digg today. The power wielded was tremendous. So linking to other blogs might not be the traffic boost it once was, but from an information connector standpoint it is just as, if not more, important as ever.

 

Tris

Quotes:


louisgray.com: The Importance Of Blog Linking Seems to Be Declining

  • I am a strong believer in the power of linking between blogs, and I still go out of my way to link, especially to peers, to smaller blogs, and to developers of services I write about. At one time, I thought being linked to by the most prominent bloggers could have a significant impact on my traffic. And for a short time, it did. But now, I've seen traffic from other blogs to be driving an ever-declining percentage of visits to my site, swamped by social media tools, aggregation sites, and of course, Google search.

 

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