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Tools for branding and promotion in social media » My Thoughts On Social Media

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  • Here are some of the practices I preach and also follow for promoting brand awareness and getting others to participate.

    To quote Louis Gray on FriendFeed “Be yourself, and Mike will Like it.” Be authentic, be original, be honest, and most importantly remember to be yourself. Remember a fake is easily spotted and quickly revealed.


    Promote others, even more than you promote yourself. Share, Share and Share!


    Comment on others people’s blogs when applicable and also provoke conversation on your own blog, or micro blogging platforms that you participate on.


    Don’t promote or spam all your content. Save it for the best only!


    The material that you create should be something that people want to share. It should be for the most part relevant to your networks’ interests. Create newsworthy, thoughtful, intelligent content that has immediate usefulness.


    If you build it they will come. Assuming your network is in place, be patient. Good content will get noticed, StumbledUpon, Dugg, Tweeted, Bookmarked and broadcast. Social networking and spreading the word is bound by geographical locations and time zones.


    Build relationships with key influencers in all the communities and platforms that you participate on. Relationships take time to develop and grow in time.


    Persistence overcomes resistance.
    • (floating sticky note)
      • Testing commenting in Diigo comment by Phil Glockner
      • Your personal brand starts with your domain name:

        Reserve your domain name. If possible, a dot com extension should always be your first choice.
        Install a blogging platform. Wordpress is the route to go, but they all accomplish the same task.
        Decide on the subjects you will write about, and stick the course.
        Stay active, create, comment, collaborate, and share as often as possible.
        Ensure you use the same username and profile image on all your service profiles and url’s.
        Establish Twitter, FriendFeed, FaceBook and Linkedin accounts.
        Establish multiple social bookmarking accounts. Dont forget to also include StumbleUpon, Digg and Reddit.
        Establish a Google Reader account. Add and find relevant RSS feeds with Toluu,
        Establish a FeedBurner account, and install RSS icons on your site. Include text links for RSS subscriptions as well.
        Establish an opt-in mailing list for your site or blog.
        Network, Network, Network
        Link back to bloggers and story sources. Spread the link love when circumstances permit.
        Become an expert in your field, and surround yourself with the tools to accomplish this.
        • Testing highlight & comment. comment by Phil Glockner
        • RSS/Google Reader: