"How to Say Nothing in 500 Words"
Quotes:
"How to Say Nothing in 500 Words"
The question of whether to use loaded words or not depends on what
is being written. The scientist, the scholar, try to avoid them; for
the poet, the advertising writer, the public speaker, they are
standard equipment. But every writer should take care that they do
not substitute for thought. If you write, "Anyone who thinks that is
nothing but a Socialist (or Communist or capitalist)" you have said
nothing except that you don't like people who think that, and such
remarks are effective only with the most naive readers. It is always
a bad mistake to think your readers more naive than they really
are.

