Tac Anderson's EasyBlog

Louis has a great post from Defrag (a conference I'm very sad to have missed). We're entering (finaly) the next phase where people are asking the right questions and pushing for the right kind of results.

We're not there yet, but we're getting there.

Quotes:

Social Media Needs Context and Action

• Speakers suggested today's tools have a stark lack of context, that businesses are too obsessed with having a complete data set and aren't focused enough on the actability on that data, and that many developers are focused on designing apps that simply don't drive benefits.
  • "Is there an opportunity to drive business decisions and revenue for your company?", saying "Data is useless without effort. When you get data, it is a lot of work to do something useful with it, yet market research companies are obsessed with completeness of data."
    • "what I find on Twitter is link vomit, or link carpet bombing and swarming about events. During the day, I get all these links, and the issue is I click the link and there isn't a lot of context. Why did they share this and how did it get here?"
      
      • "the myth of increased productivity is a failed world view," adding, "people will trade personal productivity for connectedness, and they will accept an interrupt to help somebody in their social connections."
        • Stowe pontificated that the rise of the social Web may already be "the most valuable artifact ever created".

The news room idea is one more and more companies are creating. I think where they are still falling down is on the ongoing content strategy. Corporate Journalism is going to be huge. The fall of the newspapers have left a huge need for companies and it's only going to get worse.

Quotes:

A Sugar Company Demonstrates Corporate Journalism

• When the crisis subsided, executives at ISC hired David E. Henderson and the team at The News Group Net LLC, to create a brand-new, content-rich ISC Newsroom.
  
  David is an Emmy Award winning former CBS News correspondent and veteran communications strategist. I'm a fan of his blog and book, so I contacted him to learn more about the Imperial Sugar Company Newsroom.
  
  I'm particularly excited about how ISC hired journalists to create their newsroom, something I’ve advocated for years. This is something I've called brand journalism and is an increasingly effective marketing tool. In fact, ISC has hired the skills of a print journalist, a television journalist, and a photojournalist.

This is moving in the same direction as LazyFeed. A few years ago this kind of service was mocked. Now people are starting to see the application.

Quotes:

PR, Public Relations & communications news and features

• It's like iGoogle
  (but simpler albeit vastly less robust) and Alltop
  (except with images).  So which one
  is best for Pros?  Most who know me
  would say I’d say to stick with iGoogle… and they wouldn’t be wrong here.  iGoogle offers the whole kitnkaboodle
  when it comes to research, monitoring, sharing etc.  If you  need a
  one-stop shop Google has the goods/edge here.  But if you are looking for something simpler-looking, prettier
  and  easier to set  up (and it’s not on Guy
  Kawasaki’s Alltop) you might just want to point ye olde brower to www.guzzle.it.

This is moving in the same direction as LazyFeed. A few years ago this kind of service was mocked. Now people are starting to see the application.

Quotes:

PR, Public Relations & communications news and features

• It's like iGoogle
  (but simpler albeit vastly less robust) and Alltop
  (except with images).  So which one
  is best for Pros?  Most who know me
  would say I’d say to stick with iGoogle… and they wouldn’t be wrong here.  iGoogle offers the whole kitnkaboodle
  when it comes to research, monitoring, sharing etc.  If you  need a
  one-stop shop Google has the goods/edge here.  But if you are looking for something simpler-looking, prettier
  and  easier to set  up (and it’s not on Guy
  Kawasaki’s Alltop) you might just want to point ye olde brower to www.guzzle.it.

I just don't even know what to say about that. Yes Google destroyed your business model but if it hadn't been Google it would have been someone else.

Quotes:

WSJ publisher calls Google ‘digital vampire’ - Crain's New York Business

• Les Hinton raised the rhetoric a notch, calling the Internet search giant a vampire “sucking the blood” out of the newspaper business, and promised that new developments would level the playing field.

Thought of you guys on this. I personally prefer the open space.

Quotes:

Open-plan offices are making workers sick, say Australian scientists | Top Stories | News.com.au

fyi

fyi, just in case you didn't see it. they could at least give a local blog a hat tip :)

Quotes:

Good read on local venture capitals

Good read on local venture capitals in Idaho and Rockie Mountains

Quotes:

VC Tip Of The Day